Letha A. Steffey Joins Protection 1 as VP, Integrated Marketing and Planning

Protection 1 is a $650+ million premier full service security provider backed by Apollo Private Equity that protects residential, business, national account and integrated system customers at millions of locations. They are a vibrant, growing company and serve over 2.5 million customers with 4,200 employees at more than 80 full-service branch locations across the country.

Terry Gallagher completed the search. The successful candidate was identified in 9 days and the search was completed in 147 days.

Ms. Steffey has 25 years of marketing experience working in VP roles companies like Hallmark Cards, Zillner Marketing, Enhance Publications and most recently AMC Entertainment, Inc.

At AMC Theaters, a $2.2 billion company which serves 200 million customers annually through more than 350 theatres nationwide, Ms. Steffey was Vice President, Studio Partnerships and was responsible for revenue generation and film terms negotiation with movie distribution partners Disney, Warner Bros, Lionsgate Films and several other major studios. Ms. Steffey negotiated key short and long term deals and developed innovative marketing initiatives that led to strong AMC market share and incremental revenue gains.

Previously Ms. Steffey served as Marketing Executive and Chief of Staff, Marketing reporting to Hallmark Chief Operating Officer where she led a team of 80 that was accountable for marketing strategy, communications, multi-million dollar budget and flawless retail execution of marketing media and merchandising campaign programs for corporate owned and franchise stores; promotions, trade shows, and retail tests; partner with ad agencies to deliver sustainable CRM.

She earned a MBA in Finance from Webster University and an undergraduate degree from Jewell College.